Imagine, just by the mere touch of a fingertip, you could solve a problem that was previously thought impossible to solve; and, in doing so, help the lives of millions of people at the same time.
It is used for millions of products: preserved vegetables or fruits, jams, antipasti, pasta sauces and many more are sold in airtight sealed jars with twist-off lids.
The larger the lid the more difficult it is to unscrew. For example, senior citizens, people with disabilities, nerve or joint disorders, as well as healthy men, women and children, very often have difficulties with twisting off lids and resort to well-known household tricks.
This new type of lid, which boasts a worldwide patent, will make opening jars of food a breeze. The days of using pure force or clever tricks will be long gone: now all you need is the gentle touch of a fingertip.
The EEASY LID features a button at the centre. By simply lightly applying pressure with the tip of your finger, the vacuum is released - and the lid can be unscrewed with very little effort. A study carried out by Cornell University in Ithaca, New York, found that the EEasy Lid is at least 50% easier to open than conventional twist-off lids.
Around 37 million people (44,6 %) in Germany are unable to or have great difficulty opening jars with conventional twist-off lids.
(Quelle: Statistisches Bundesamt 2020)
The EEASY LID will provide relief to over 80% of consumers. For almost 50% of consumers, it means considerably more independence in everyday life.
The results of independent market research as well as tests carried out in the USA - where the EEASY LID went into production in 2022 - spoke a very clear language regarding the customer value and appeal of the EEASY LID:
of test participants found that jars sealed using the EEASY LID were much easier to open than conventional jars.
of test participants said they would buy products with the EEASY LID.
of test participants said that if they had to make a choice between the EEASY LID and conventional lids, they would choose the product with the EEASY LID.
Consumer Convenience Technologies LLC (CCT) and its team of experts provide innovative packaging solutions for the food processing industry.
CCT recognized that there had not been any significant innovations made in the metal lid industry for the last 75 years. The CCT EEASY LID is the brainchild
of Pete Stodd and James Bach. Pete Stodd has earned numerous merits as an inventor and entrepreneur in the can manufacturing industry.
James Bach and his son Brandon Bach set out to improve lives and transform the entire industry with EEASY LID technology. CCT's manufacturing facility in
Dayton, Ohio, has the capability to produce 300 million EEASY LIDs every year.
While CCT continues to focus on the American market, the company is now looking for suitable partners and investors to serve the European market.
After an eight-year research and development phase, as well as numerous safety and consumer tests, the EEASY LID achieved patent and market readiness last year and went on sale in the USA.
CCT’s Technology Center in Dayton, Ohio, has the capability to produce 300 million EEASY LIDs every year. A custom-built machine is responsible for turning conventional twist-off lids into EEASY LIDs.
In the very near future, the first products fitted with the EEASY LID will be on sale in selected stores.
Initially, the EEASY LIDs that will be needed for market launch will be imported from the USA. However, in the medium term, a production facility is planned to be set up in Europe; this will be based on the technology centre in Dayton, Ohio and will have the same capacity.